Profit First is a shockingly effective and simple strategy that takes a burning-through-cash business and transforms it into a consistent money-making machine. Created by Mike Michalowicz, the Profit First system highlights why the GAAP accounting method isn’t intuitive to the way your brain works. The GAAP method traps entrepreneurs like you into a panic-driven cycle of operating check-to-check instead of ensuring your business is profitable today. The Profit First method is the easiest and smartest way to ensure your business becomes wildly and permanently profitable from your very next deposit forward.